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微软中华大区市场策划做乞丐的营销术
日期:2011-06-28 14:14:12
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微软中华大区市场策划做乞丐的营销术 这是很早以前投资理财讲师张雪奎收集的一个营销案例,偶然翻出看看还是很有哲理,从一个乞丐身上你能看到的营销学,是不是至今还有参考价值!就是不做营销参考,当作故事看也不错。 我拎着刚买的levis从茂业出来,站在门...
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中小企业广告的“七大硬伤”
日期:2011-03-16 16:22:46
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关于如何做品牌多数人认为,广告多了就是品牌。做品牌也就是意味着做广告。谈及广告,他们十分头疼,现在广告实在没有效果啊,不做呢,经销商和消费者有不愿意。 我们每年的广告费基本都是打水漂,但是不做不行一位企业家抱怨说。 现在广告太多了,像我们这...
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中小企业网络推广路在何方?
日期:2011-03-16 16:21:59
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全国中小企业协会联席会议最新数据统计,中国在工商部门注册的中小企业已达1023万户,此外,还有大量无法统计的个体商户。中小企业占中国企业总数的比例已达99%。庞大的中小企业群体支撑着中国14亿老百姓最基本的衣食住行,为我们的生活带来便利。 随着网络...
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促销全攻略
日期:2011-03-16 16:20:33
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晓之以情、动之以理、攻之以心、诱之以利十六字策划方针,是一个优秀的活动营销,必须具备的。那么公关营销比单纯的媒体传播和广告来说,又有哪些突出的优势呢? 众所周知,活动营销,即是通过精心策划的具有鲜明主题,能够引起轰动效应的,具有强烈新闻价值...
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企业营销渠道定位的十项指标
日期:2011-03-16 16:08:41
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销售渠道,是企业长期投资形成的最重要的无形资产之一。也是困扰我国众多企业市场拓展的主要因素。我认为,健康销售网络的关键有两个:一是无风险,二是高效。如何判断企业销售网络是否是健康的呢?从实践和理论分析出发,本文提出五个诊断项目,十个量化指标...